III - E-Commerce Professional (E-com Pro) - 2 months

Course Curriculum

Module 1: Introduction to E-Commerce & Business Models

• What is e-commerce? Understanding global & Indian landscape

• Business models: D2C, Dropshipping, B2B, Marketplace, Print-on-demand

• Choosing the right model for your goals

• Case studies: Boat, Mamaearth, Lenskart, and others
  Project: Identify 3 potential business ideas and validate one using Google Trends & social media research.

Module 2: Product Research & Validation

• How to find winning products

• Market demand vs. competition

• Sourcing methods (Alibaba, IndiaMART, local vendors)

• Calculating margins, shipping costs, and profitability

• Product validation using small-scale tests
  Project: Finalize 1 product idea and create a basic product brief (target audience, price range, USP).

Module 3: Branding & Store Setup

• Naming your brand and designing a logo

• Shopify vs. WooCommerce vs. marketplaces (Amazon, Flipkart)

• Domain + hosting setup

• Building your store using Shopify

• Product listing, description writing, and images
  Project: Create your live e-commerce store with at least 3 listed products.

Module 4: Content & Marketing Foundations

• Understanding the customer journey

• Creating a content plan for your brand

• Social media setup (Instagram, Facebook, YouTube Shorts)

• Basics of storytelling for D2C brands

• Building trust: reviews, testimonials, UGC
  Project: Create 3 social media posts + 1 short video ad for your brand.

Module 5: Paid Ads & Growth Hacking

• Understanding Meta Ads (Facebook/Instagram)

• Ad creatives, ad copywriting, and audience targeting

• Basics of Google Ads & YouTube Ads

• Conversion funnels & remarketing

• Influencer collaborations and micro-influencer outreach
  Project: Run a ₹500–₹1000 ad campaign for your store and analyze performance.

Module 6: Operations, Logistics & Payments

• Inventory management & supplier coordination

• Order fulfillment & shipping partners (Shiprocket, Delhivery)

• COD vs. Prepaid orders

• Payment gateways (Razorpay, Cashfree, Stripe)

• Handling returns & customer queries
  Project: Set up your complete backend – order management, shipping integration, payment gateway.

Module 7: Analytics, Scaling & Automation

• Understanding website analytics

• ROAS, CAC, LTV metrics explained

• Using tools like Google Analytics & Meta Pixel

• Automation tools (email marketing, WhatsApp bots, CRMs)

• Strategies to scale profitably
  Project: Analyze your ad data & website performance, create a scaling strategy report.

Module 8: Launch Week & Presentation

• Creating a launch plan

• Soft launch vs. public launch

• Post-launch marketing

• Building brand community

• Preparing for long-term brand growth
  Final Project:
  💡 Launch your brand online + Present your business pitch deck
  (Pitch as if you’re seeking investors or brand collaborators.)

for entrepreneurs who want to start their own e-commerce store or D2C brand. We learn different types of Market Places, Managing inventory, Running Campaigns, and a lot more!